Why do you need it?
Here are some reasons to include customized products in your marketing campaigns:
To Build Customer Loyalty
Building customer loyalty is one of the reasons you should include customized products in your marketing plan. Suppose your clients receive the exact products they want from your business, there’s a high chance they’d come back again and again. If you have customization options that are different from those of your competitors, clients may develop loyalty to your brand. If customers become loyal to your business, they’re likely to recommend it to their friends and relatives. This would allow you to generate more leads, thus increasing your chances of generating more sales.
To Have A Better Customer Insight
You may use customer data, such as trends and customers’ buying habits, to improve the efficiency of your marketing strategy. Through this, you may develop better customer insight, giving you a strong competitive advantage. If you have no product customization options, you’d be able to have access only to information on products you have in stock. But through customization, you may be able to understand your customers better, giving you an upper hand over your competitor.
For Increased Sales
You may use customer data, such as trends and customers’ buying habits, to improve the efficiency of your marketing strategy. Through this, you may develop better customer insight, giving you a strong competitive advantage. If you have no product customization options, you’d be able to have access only to information on products you have in stock. But through customization, you may be able to understand your customers better, giving you an upper hand over your competitor.
To Improve Customer Satisfaction
Delivering tailor-made products is vital for creating a personalized customer experience for each section of clients, thus improving customer satisfaction. To help enhance your customers’ satisfaction, the following are some points to remember:
All customers are different
Whether you have a physical or online store, your customer base may have distinct needs and preferences. Understanding this may help you develop a product that’s as suitable to many people as possible. But it’s important to understand that the more you try to appeal to everyone, the more you might appeal to no one. So instead, try to build amazing products for each specific section of users.
Customers may prefer products created just for them
Tailor-made products are a great marketing plan as they make customers feel appreciated and happier. Remember, happy customers could lead to repeat customers, thus improving your profit margin.
We can offer you
Finishing & Kitting
Marconia has an on-site department that helps make good products become great promotions. A great way to welcome your latest talent on their first day might be a branded hoodie and coffee tumbler. Who wouldn’t like to start off with some great company SWAG? Wait, here’s a thought, package the two together along with a thumb drive loaded with all the necessary onboarding materials wrapped in the perfect bring your lunch to work cooler bag. Take the ordinary and turn it into extraordinary. It’s what we do. And what we do, we do better than anyone else.
Promotional Products
Your Merconia dedicated account team will take the work off of your plate and deliver targeted, impactful promotional product options that will enhance the perception of your brand, deliver your message effectively, and leave a lasting impression. We also understand that finding a quality promotional product is just one step in the process. Our industry leading account executive team will ensure that your entire project comes in on budget, on brand, and on time.
Screenprinting
With many years of hands-on screenprinting experience, we have the talent and the latest equipment to produce the most complex of jobs. From photo realistic INDEX prints to discharge and water based inks, we not only offer the services to produce the latest trends in apparel, but we have the expertise to get them right every time. We also understand that finding a quality promotional product is just one step in the process. Our industry leading account executive team will ensure that your entire project comes in on budget, on brand, and on time.
Embroidery
We understand that the secret to a sharp looking piece of embroidered apparel is a combination of both the perfect garment and the digitizing of your logo. Merconia has perfected the art of embroidery from the skill of our digitizers to owning our own state of the art equipment. Pair that with our industry leading sales staff and Merconia will ensure that your brand receives the winning combination of that perfect garment decorated with a crisp professional looking embroidered logo.
Print Collateral
Don’t forget hang tags, thank you cards, and custom mailing pieces. You get the picture. The days of having multiple vendors to supply you with all of your branding needs are over. Merconia can do it all. Paper is the blank canvas; we turn it into your masterpiece. The fact is, this is nothing new for us. We have many years of experience in providing everything from short run digital projects to big time runs with specialty coatings and finishes. We can handle any project from concept to creation. Our Design Team is ready, willing, and more than able to put the perfect design elements together that captures your brand and gives you that “wow” effect.